Walt Disney Advertising Expenses

Advertising Expenses of Walt Disney 2006-2021

Amounts are in billions.

Year Advertising expenses (bn)
2021$5.5 
2020$4.7 
2019$4.3
2018$2.8
2017$2.6 
2016$2.9 
2015$2.6 
2014$2.8 
2013$2.6 
2012$2.5 
2011$2.8 
2010$2.6 
2009$2.7 
2008$2.9 
2007$2.6 
2006$2.5 

2021: Walt Dinsey's advertising expenses have steadily climbed oevr the past five years. In 2021, Disney spent $5.5 billion on advertising (highest in its history), compared to $4.7 billion in 2020. The increase in advertising expenses in 2021 was mainly driven by the growth in expenses on promotions of its DTC streaming services. 

Advertising expenses of Walt Disney grew to $2.8 billion in 2018 from $2.6 billion in 2017.