Walmart Advertising Costs

Advertising Costs of Walmart 2001-2020.

Amounts are in $ billions.

Year
Advertising Costs ($bn)
2020$3.7
2019$3.5 
2018$ 3.1
2017$ 2.9 
2016$ 2.5 
2015$ 2.4
2014$ 2.4
2013$ 2.3
2012$ 2.3
2011$ 2.5
2010$ 2.4 
2009$ 2.1 
2008$ 2.0
2007$ 1.9
2006$ 1.6 
2005$ 1.4 
2004$ 1.0
2003$ 0.7
2002$ 0.6
2001$ 0.6 

2020: During fiscal 2020 (ended Jan. 31, 2020), the net revenue of Walmart climbed to $524 billion. The advertising costs of the brand grew to $3.7 billion compared to $3.5 billion last year.

2019: Walmart is the leading retail brand of America. In fiscal 2019, Walmart Inc enjoyed record growth. Its revenue crossed $500 billion for the second time and reached $514.4 billion in fiscal 2019 compared to $500.34 billion in fiscal 2018. Advertising costs of Walmart reached $3.5 billion in fiscal 2019 compared to $3.1 billion in fiscal 2018.

About Walmart:

Walmart is a leading US based retailer and the largest among the physical retail brands in the country. It was founded by 1962 in Rogers, Arkansas, United States.  As of 2020, the company has around 11,500 stores and serves nearly 265 million customers each week from its retail stores and e-commerce websites under 56 banners in 27 countries. The company employs around 2.2 million people who are called Walmart associates. Walmart is no more justa  brick and mortar company. Over the past some years, it has been investing in e-commerce and makign acquisitions to grow its ecommerce capabilities. During fiscal 2020, it earned around $36 billion from e-commerce.