Advertising Expenses of Fiat Chrysler Automobiles 2013 -2019
Amounts are in million Euros.
Advertising Expenses (Million Euros)
€ 3,034 (approx.)
€ 3,075 (approx.)
How much does FCA spend on advertising and promotions?
Fiat Chrysler Automobiles (FCA), is a leading car brand with its head office in London, United Kingdom. Advertising and promotions expenses of FCA were around €3,075 million in 2018 or 42% of its selling, general, and other costs.
In fiscal 2019 and 2018, the advertising expenses of FCA remained approximately 47% and 42% of the company’s total selling, general, and other expenses.
Selling, general, and other costs of FCA during 2019 and 2018 were €6,418 million and €7,355 million, respectively. The company spent approximately €3 billion each year during 2018 and 2019 on advertising and promotions.
2019: Harley Davidson’s advertising costs in 2019 grew to $171.4 million compared to $144.3 million in 2018.
2018: Advertising costs of Harley Davidson mainly include the costs related to the advertising and promotion of the company’s products through the use of media. In 2018, the advertising costs of Harley Davidson reached $144.3 million compared to $135.5 million the previous year.
About Harley Davidson:
Harley Davidson is a leading brand of motorcycles with its headquarters in Milwaukee, Wisconsin, United States. Founded in 1903, the business was incorporated in 1981 and became publicly held in 1986. The company sells its motorcycles worldwide in more than 100 countries through independent dealerships. As of 2019, the company had 1,569 independent dealers worldwide of which 698 were located in the United States. It sold 218,273 motorcycles worldwide in 2019 compared to 228,051 in 2018. Its net revenue in 2019 declined to $4.573 billion from $4.968 billion in 2018.
The Kraft Heinz company’s advertising expenses in 2019 were $534 million compared to $584 million in 2018. The total marketing expenses of the company for three consecutive years, 2017 to 2019, remained $1.1 billion.
The advertising expenses of Kraft Heinz Company were $584 million in 2018 compared to $629 million in 2017. Its total marketing expenses grew to $1,140 million in 2018 compared to $1,115 million in 2017.
About Kraft Heinz:
The Kraft Heinz Company (Nasdaq: KHC), is among the world’s largest food and beverages companies with an annual turnover of more than $25 billion in 2019. The company has been around for 150 years. However, the Kraft Heinz company was formed after the merger of Kraft (previously Kraft Foods Group) and Heinz (previously H J Heinz holdings) in 2015.
The company operates its business on a geographical basis and has divided its business into four main geographic segments – United States, Canada, and EMEA (Europe, Middle East & Africa) and rest of the world. The rest of the world segment includes Latin America and Asia Pacific.
The CEO of the company is Miguel Patricio. The company employed 37,000 people in December 2019.