During the first half of 2019, net revenues of Starbucks were $12,938.7 million compared to $12,105.5 million during the same period last year.
Starbucks is a leading coffee brand. It is a premium brand with an extensive global presence. The number of Starbucks stores has continued to increase every year. In 2018, the total number of Starbucks stores increased to 29,324 rising from 27,339. Out of the total stores, the number of stores operated by the company was equal to 15,341 and that of licensed stores was 13,983. In FY 2018, revenue from the company operated stores acounted for around 80% of the brand’s entire revenue.
Starbucks offers products in four segments: Beverages, Food, packaged and single-serve coffees, and teas as well as Others. The US is the primary market of Starbucks with the highest number of stores and accounts for the largest part of its revenue. Of the three major geographical market segments, the Americas are the largest market of Starbucks with the highest number of stores. The other two major geographical markets of Starbucks are EMEA (Europe, Middle-East, and Africa) and CAP (China and the Asia Pacific).