Starbucks Revenue by Geographical Segment
Revenue of Starbucks by Geographical Segment 2011-2021.
Starbucks is a leading premium coffee brand. Its business is divided into the following geographical segments - Americas, China/Asia Pacific (CAP), Europe, Middle East & Africa (EMEA). (Americas and International, beginning 2019).
From 2021, Starbucks reports its business in three main geographic segments including the United States, China, and others.
Check out the revenue of Starbucks from each major geographical segment for the period between 2011 and 2021.
Amounts are in millions.
| Year | US | China | Other Countries | Total |
| 2021 | $20,377.8 | $3,674.8 | $5,008 | $29,060.6 |
| 2020 | $16,879.8 | $2,582.8 | $4,055.4 | $23,518 |
| 2019 | $18,622.7 | $2,872 | $5,013.9 | $26,508.6 |
| Year | Americas | CAP | EMEA | International |
| 2021 | ||||
| 2020 | $16,379.2 | $5,147.6 | ||
| 2019 | $18,259 | $6,190.7 | ||
| 2018 | $16,732.2 | $4,473.6 | $1,048.0 | |
| 2017 | $15,620.0 | $3,240.2 | $958.7 | |
| 2016 | $14,795.4 | $2,938.8 | $1,124.9 | |
| 2015 | $13,293.4 | $2,395.9 | $1,216.7 | |
| 2014 | $11,980.5 | $1,129.6 | $1,294.8 | |
| 2013 | $11,000.8 | $1,160.0 | $917.0 | |
| 2012 | $9,936.0 | $1,141.3 | $721.4 | |
| 2011 | $9,065.0 | $1,046.8 | $552.3 |
The Americas accounted for 69% of the company's net revenue in 2019 while the International segment generated 23% and channel development 8%.
In 2020, the Americas market segment generated $16.4 billion in net revenues compared to $18.26 billion in 2019.
The international market segment of Starbucks generated $5.15 billion in net revenues in 2020, compared to $6.2 billion in 2019.