Starbucks Revenue by Geographical Segment

Revenue of Starbucks by Geographical Segment 2011-2019

Starbucks is a leading premium coffee brand. Its business is divided into the following geographical segments – Americas, China/Asia Pacific (CAP), Europe, Middle East & Africa (EMEA). (Now Americas and International, beginning 2019). Check out the revenue of Starbucks from each major geographical segment for the period between 2011 and 2019. 

Amounts are in millions.

YearAmericasCAPEMEAInternational
2019$18,259$6,190.7
2018$16,732.2$4,473.6$1,048.0
2017$15,620.0$3,240.2$958.7
2016$14,795.4$2,938.8$1,124.9
2015$13,293.4$2,395.9$1,216.7
2014$11,980.5$1,129.6$1,294.8
2013$11,000.8 $1,160.0 $917.0 
2012$9,936.0 $1,141.3 $721.4
2011$9,065.0 $1,046.8 $552.3 

The Americas accounted for 69% of the company’s net revenue in 2019 while the International segment generated 23% and channel development 8%.