Samsung Marketing Expenses
Advertising and Sales Promotion Expenses of Samsung 2010-2021
Amounts are in Trillions of Korean Won.
YEAR | ADVERTISING EXPENSES (TRILLION KRW) | SALES PROMOTION (TRILLION KRW) |
2021 | 5.4 | 6.3 |
2020 | 4.3 | 5.9 |
2019 | 4.6 | 6.7 |
2018 | 4 Tr. KRW | 7.1 Tr. KRW |
2017 | 5.4 Tr KRW | 7.3 Tr KRW |
2016 | 4.4 | 7 |
2015 | 3.9 | 7.1 |
2014 | 3.8 | 7.8 |
2013 | 4.2 | 8 |
2012 | 4.9 | 6 |
2011 | 2.9 | 4.6 |
2010 | 3.3 | 3.3 |
Samsung spent 5.4 trillion Korean Won on advertising in 2021 compared to 4.6 trillion Korean Won in 2020. The company also spent 6.3 Trillion Korean won on sales and marketing in 2021 compared to 5.9 trillion KRW in the previous year.
In 2020, Samsung spent a total of 10.2 trillion Korean Won on marketing of which 4.3 Tr KRW were spent on advertising and 5.9 Tr. KRW on sales promotions.
In 2019, the company had spent 11.3 Trillion Korean Won on marketing, of which 4.6 Tr. KRW were spent on advertising and 6.7 Tr KRW on sales promotions.
2018, Samsung spent 4 trillion Korean Won on advertising and 7.1 Trillion Korean Won on sales promotions.
About Samsung :
Samsung Electronics is a leading international brand of smartphones and consumer electronics. The company is based in South Korea. The company employed 109, 490 people in 2020, of which 108,880 were regular employees. Its net revenues in 2020 equalled 236.81 Trillion Korean Won.