Samsung Marketing Expenses

Advertising and Sales Promotion Expenses of Samsung 2010-2018.

Amounts are in Trillions of Korean Won.

YEAR

ADVERTISING EXPENSES (TRILLION KRW)

SALES PROMOTION (TRILLION KRW)

2018

4 Tr. KRW

7.1 Tr. KRW

2017

5.4 Tr KRW

7.3 Tr KRW

2016

4.4

7

2015

3.9

7.1

2014

3.8

7.8

2013

4.2

8

2012

4.9

6

2011

2.9

4.6

2010

3.3

3.3

In 2018, Samsung spent 4 trillion Korean Won on advertising and 7.1 Trillion Korean Won on sales promotions.