Pepsi versus Coca Cola in 2018.
Comparing Coca Cola & Pepsi's Performance in 2018.
|Net Revenue.||$64.7 Billion||$31.9 Billion|
|Net Income.||$12.56 Billion||$6.4 Billion|
|Gross Profit.||$35.3 Billion||$20 Billion|
|Marketing Expenses.||$4.2 Billion||$4.1 Billion|
|Research & Development Costs.||$680 Million|
|Selling, General & Administrative Costs.||$25.17 Billion||$10.3 Billion|
Pepsi and Coca Cola are the two leading brands in the soda industry. Both have a large product portfolio and an empire that spans more than 200 countries. The intense rivalry between the two players is well known. In the recent years, Pepsi has seen comparatively faster growth. Coca Cola on the other hand, has experienced continuous decline in its revenue over the recent years.
2018 was a great year for Pepsico in terms of financial performance. However for Coca Cola, the year did not prove as great since its net revenues and gross profit declined. Pepsi's revenues climbed by $1.14 billion. Moreover, Pepsi's revenue for 2018 was more than double that of Coca Cola. Pepsi's revenue was $64.7 billion and Coca Cola on the other hand, generated $31.9 billion in net revenue for 2018. Coca Cola sold 29.6 billion unit cases in 2018 compared to 29.2 billion previous year.
Coca Cola experienced a 10% decline in its net revenue in 2018 as compared to 2017. Its gross profit also fell by 9% coming down to $20 billion in 2018 from $22.15 billion previous year. On the other hand, Pepsi's Gross profit grew slightly and reached $35.3 billion in 2018 compared to $34.73 billion in 2017.
The marketing expenditure of the two brands was nearly equal. Coca Cola's expenditure on marketing was $4.1 billion and that of Pepsico $4.2 billion.
Selling, general and administrative expenses of Pepsico grew by around 2.9% rising to $25.2 billion in 2018 from $24.5 billion in 2017. The S,G&A expenses of Coca Cola on the other hand, fell by 19% coming down to $10.3 million in 2018 from $12.7 million in 2017.
Pepsi and Coca Cola Annual Reports 2018.