Nissan Versus Honda Motors : Sales and Revenue

A comparison of Sales and Revenue of Nissan and Honda Motors.

Nissan and Honda are both Japan based automakers. Both are well known automobile brands with a global presence. The two have a large product portfolio and while Nissan has mainly concentrated on making cars, SUVs and Pickups, Honda has diversified its business into motorcycles as well as jets and other products. 

This is a comparison of how the two brands have been doing over the past few years in terms of vehicle sales and revenue. Number of vehicle units sold are in millions.

Vehicle SalesHondaNissan
20214.5463.88
20204.794.052
20195.3234.93
20185.199 5.516
20175.0285.770
20164.7435.626

Vehicle sales of Nissan were lower in 2018 compared to fiscal 2017. Its sales of vehicles declined to 5,516,000 vehicles in fiscal 2018 as compared to 5,770,000 in fiscal 2017. On the other hand, automobile sales of Honda Motors were 5,199,000 in 2018 as compared to 5,028,000 in 2017. North America is the largest market of Nissan Motors followed by China. Both U.S. and China are among its core markets. However, in United States the market share of Nissan declined in fiscal 2018. United States is also the core market of Honda Motors.

Nissan's automobile sales remained higher than Honda from 2016 to 2018. However, since 2019, its automobile sales have declined steadily. The company sold 3.88 million units in 2021 compared to 4.052 million units in 2020. Honda's automobile sales have also declined after 2019, but remained higher than Nissan. In 2020, Honda sold 4.79 million units. Its vehicle sales in 2021 fell to 4.546 million units, but still remained higher than Nissan, which sold 3.88 million units.

The following table shows the net revenues of Honda and Nissan Motors. Amounts are in billions.

Net RevenueHondaNissan
2021¥13,170.5¥ 8,424.6
2020¥14,931¥ 7,862.6
2019¥15,888.6¥ 9,878.9
2018¥15361.15 ¥11,574.25
2017¥13,999.2¥11,951.17 
2016¥14,601.15 ¥11,720 

 Honda's vehicle sales grew in fiscal 2018 as compared to the previous fiscal and so did its net revenue. The company achieved net reveue of ¥15,361.15 billion in 2018 as compared to ¥13,999 billion during the previous fiscal. Nissan's net revenue was lower compared to Honda during the past several years and it fell in fiscal 2018 as compared to previous year. Net Revenue of Nissan was ¥11,574.25 bn in fiscal 2018 as compared to ¥11,951.17 bn in fiscal 2017. North America remained its largest market accounting for the largest part of Nissan's revenue.

In 2021, Honda's revenue was lower compared to the previous year, while that of Nissan increased. Nissan's net sales still remained lower compared to Honda in 2021. Honda's net revenues for 2021 were ¥13,170.5 billion, while Nissan's revenues remained ¥8,424.6 billion.

The following table shows the net income of Honda and Nissan Motors. Amounts are in billions of Yen.

Net IncomeHondaNissan
2021¥657.42¥ 215.53
2020¥455.75¥ (448.7)
2019¥610.32¥ (671.2)
2018 ¥1,059.34 ¥319.14
2017 ¥616.57¥746.9
2016¥344.53¥663.5

The net Income of Honda Motors was lower as compared to Nissan in fiscal 2016 and 2017 but grew higher in fiscal 2018. In 2018, Honda's net income was ¥1,059.34 bn as compared to ¥616.57 bn in 2017. Nissan's net income on the other hand came down to ¥319.14 billion in fiscal 2018 compared to ¥746.9 bn in 2017. 

Nissan's net income was higher than Honda in 2016 and 2017. However, since 2018, its net income has been lower than Honda. The company incurred losses in 2019 and 2020 but generated positive net income in 2021. Its net income in 2021 was ¥215.53 billion Yen, less than one third of Honda's net income in the same year. Honda generated 657.42 billion Yen in 2021 in net income.