Nissan Versus Honda Motors : Sales and Revenue

A comparison of Sales and Revenue of Nissan and Honda Motors.

Nissan and Honda are both Japan based automakers. Both are well known automobile brands with a global presence. The two have a large product portfolio and while Nissan has mainly concentrated on making cars, SUVs and Pickups, Honda has diversified its business into motorcycles as well as jets and other products. However, while Nissan has aggressively grown its line of electrical cars, Honda has proved comparatively slower at it. In the China market, Nissan has seen its sales grow faster. Honda’s mtorcycles on the other hand enjoy higher popularity in the Asian markets. 

This is a comparison of how the two brands have been doing over the past few years in terms of sales and revenue. 

Vehicle SalesHondaNissan
20185.199 mn5.516 mn
20175.028 mn 5.770 mn 
20164.743 mn5.626 mn

Vehicle sales of Nissan were lower in 2018 compared to fiscal 2017. Its sales of vehicles declined to 5,516,000 vehicles in fiscal 2018 as compared to 5,770,000 in fiscal 2017. On the other hand, automobile sales of Honda Motors were 5,199,000 in 2018 as compared to 5,028,000 in 2017. North America is the largest market of Nissan Motors followed by China. Both U.S. and China are among its core markets. However, in United States the market share of Nissan declined in fiscal 2018. United States is also the core market of Honda Motors.

Net RevenueHondaNissan
2018¥15361.15 bn¥11,574.25 bn
2017¥13,999.2 bn¥11,951.17 bn 
2016¥14,601.15 bn ¥11,720  bn

 Honda’s vehicle sales grew in fiscal 2018 as compared to the previous fiscal and so did its net revenue. The company achieved net reveue of ¥15,361.15 billion in 2018 as compared to ¥13,999 billion during the previous fiscal. Nissan’s net revenue was lower compared to Honda during the past several years and it fell in fiscal 2018 as compared to previous year. Net Revenue of Nissan was ¥11,574.25 bn in fiscal 2018 as compared to ¥11,951.17 bn in fiscal 2017. North America remained its largest market accounting for the largest part of Nissan’s revenue.

Net IncomeHondaNissan
2018 ¥1,059.34 bn ¥319.14 bn
2017 ¥616.57 bn¥746.9 bn 
2016¥344.53 bn¥663.5 bn

The net Income of Honda Motors was lower as compared to Nissan in fiscal 2016 and 2017 but grew higher in fiscal 2018. In 2018, Honda’s net income was ¥1,059.34 bn as compared to ¥616.57 bn in 2017. Nissan’s net income on the other hand came down to ¥319.14 billion in fiscal 2018 compared to ¥746.9 bn in 2017.