Microsoft Sales and Marketing Expenses

Sales and Marketing Expenses of Microsoft 2005-2021

Amounts are in millions.

YearSales and marketing expenses (million)
2021$20,117
2020$19,598
2019$18,213
2018$17,469
2017$15,461
2016$14,697
2015$15,713
2014$15,811
2013$15,276
2012$13,857
2011$13,940
2010$13,214
2009$12,879
2008$13,260
2007$11,455
2006$9,818
2005$8,563

2021: The sales and marketing expenses of Microsoft corporation grew by only $519 million in 2021 compared to the previous year. The company spent $20.12 billion on sales and marketing in 2021 compared to $19.6 billion in 2020. 

Sales and marketing expenses include payroll, employee benefits, stock-based compensation expense, and other headcount-related expenses associated with sales and marketing personnel, and the costs of advertising, promotions, trade shows, seminars, and other programs.

Sales and marketing expenses increased $519 million or 3% driven by investments in commercial sales, offset in part by a reduction in bad debt expense. Sales and marketing included an unfavorable foreign currency impact of 2%.