Marketing Expenses of Nike

Nike Inc Marketing Expenses 2000-2021

Amounts are in $millions.

YearNike Marketing expenses ($mn)
2021$3,114
2020$3,592
2019$3,753
2018$3,577 
2017$3,341 
2016$3,278 
2015$3,213 
2014$3,031 
2013$2,745 
2012$2,607 
2011$2448 
2010$2356 
2009$2352 
2008$2309 
2007$1912.4 
2006$1740.2 
2005$1600.7 
2004$1377.9 
2003$1166.8
2002$1027.9 
2001$1000.5
2000$978.2 

2021: Nike's marketing expenses have continued to decline over the past two years. In 2021, the company spent $3.114 billion on advertising and promotions compared to $3.592 billion in 2020.

Marketing expenses of Nike Inc (also called demand creation expenses) grew by 5% in 2019 compared to the previous fiscal. The comany spent $3.75 billion on marketing in 2019 compared to $3.57 billion in 2018.

Marketing expenses of Nike Inc grew to $3.6 billion in 2018 from $3.34 billion in 2017.