Nike Inc Marketing Expenses 2000-2023

Amounts are in $millions.

Year	Nike Marketing expenses ($mn)
2023	$4,060
2022	$3,850
2021	$3,114
2020	$3,592
2019	$3,753
2018	$3,577
2017	$3,341
2016	$3,278
2015	$3,213
2014	$3,031
2013	$2,745
2012	$2,607
2011	$2448
2010	$2356
2009	$2352
2008	$2309
2007	$1912.4
2006	$1740.2
2005	$1600.7
2004	$1377.9
2003	$1166.8
2002	$1027.9
2001	$1000.5
2000	$978.2

2023: The marketing expenses of Nike again increased in 2023 and reacheed higher than $4 billion in 2023. Nike spent a total of $4,060 million on marketing or demand creation in 2023 compared to $3,850 million in 2022.

2022: The marketing expenses of Nike (demand creation expenses) increased 24% in 2022 compared to the prior year. Nike spent $3,850 million in 2022 on marketing and promotions compared to $3,114 million in 2021.

2021: Nike’s marketing expenses have continued to decline over the past two years. In 2021, the company spent $3.114 billion on advertising and promotions compared to $3.592 billion in 2020.

Marketing expenses of Nike Inc (also called demand creation expenses) grew by 5% in 2019 compared to the previous fiscal. The comany spent $3.75 billion on marketing in 2019 compared to $3.57 billion in 2018.

Marketing expenses of Nike Inc grew to $3.6 billion in 2018 from $3.34 billion in 2017.