Marketing Expenses of General Motors

General Motors Marketing Expenses 2007-2018 

How much does General Motors spend on advertising and promotions?

Amounts are in $ billions.

Year
Advertising & Promotions Expenses ($bn)
2018$4.0
2017$4.3
2016$4.6
2015$4.4
2014$5.2
2013$5.5
2012$5.4

General Motors is a leading US based global automobiles brand which makes and sells SUVs crossovers, trucks, cars and automobile parts. The automobile business of General Motors is divided into two leading segments including GMNA (General Motors North America) and GMI (General Motors International). In 2018, its total expenses on advertising and promotions were $4 billion compared to $4.3 billion in 2017.