LYFT Sales and Marketing Expenses

Sales & Marketing Expenses of Lyft 2017-2021

Amounts are in $ millions.

Marketing expenses of Lyft in millions 2017-2021
Lyft annual sales and marketing expenses in millions 2017-21.

 

2021Marketing expenses ($mn)
Q1$78.62
Q2$99.92
Q3$108.95
Q4$123.9
Total$411.406

Lyft's marketing expenses in 2021 remained $411.4 million compared to $416.3 million in the previous year.

2020 Sales and Marketing Expenses (Millions)
Q1$196.44
Q2$51.8
Q3$78.55
Q4$89.5
Total$416.33

The sales and marketing expenses of Lyft Inc fell in 2020, compared to 2020 mainly due to the impact of the COVID-19 pandemic. The company spent $416.33 million on sales and marketing in 2020 compared to $814 million in 2019.

2017Sales and Marketing expenses ($mn)
Q1$84.4
Q2$107.4
Q3$165.3
Q4$209.9
Total$567

 Total sales and marketing expenses of Lyft Inc were $567 million in fiscal 2017.

2018Sales & Marketing Expenses ($mn)
Q1$168.7
Q2$175.1
Q3$241.1
Q4$218.9
Total$803.8

Total sales and marketing expenses of Lyft Inc grew to $803.8 million in fiscal 2018 compared to $567 million in fiscal 2017.

Year 2019Sales & Marketing Expenses ($mn)
Q1$275.1
Q2$181
Q3$163.9
Q4$194.2
Total $814.1

Sales and marketing expenses of Lyft Inc were $163.9 million in the third quarter of 2019 compared to $241.1 million during the same period last year. 

 Lyft is a ride-sharing company that provides its customers access to several different modes of transportation through its mobile applications. The company was founded in 2012, has more than 30 million riders as well as 2 million drivers. Its headquarters are in San Francisco, California. the company operates in the US and Canada.

Lyft's sales and marketing expenses for fiscal 2019 was $814 million compared to $804 million the previous year.