LYFT Sales and Marketing Expenses
Sales & Marketing Expenses of Lyft 2017-2021
Amounts are in $ millions.
| 2021 | Marketing expenses ($mn) |
| Q1 | $78.62 |
| Q2 | $99.92 |
| Q3 | $108.95 |
| Q4 | $123.9 |
| Total | $411.406 |
Lyft's marketing expenses in 2021 remained $411.4 million compared to $416.3 million in the previous year.
| 2020 | Sales and Marketing Expenses (Millions) |
| Q1 | $196.44 |
| Q2 | $51.8 |
| Q3 | $78.55 |
| Q4 | $89.5 |
| Total | $416.33 |
The sales and marketing expenses of Lyft Inc fell in 2020, compared to 2020 mainly due to the impact of the COVID-19 pandemic. The company spent $416.33 million on sales and marketing in 2020 compared to $814 million in 2019.
| 2017 | Sales and Marketing expenses ($mn) |
| Q1 | $84.4 |
| Q2 | $107.4 |
| Q3 | $165.3 |
| Q4 | $209.9 |
| Total | $567 |
Total sales and marketing expenses of Lyft Inc were $567 million in fiscal 2017.
| 2018 | Sales & Marketing Expenses ($mn) |
| Q1 | $168.7 |
| Q2 | $175.1 |
| Q3 | $241.1 |
| Q4 | $218.9 |
| Total | $803.8 |
Total sales and marketing expenses of Lyft Inc grew to $803.8 million in fiscal 2018 compared to $567 million in fiscal 2017.
| Year 2019 | Sales & Marketing Expenses ($mn) |
| Q1 | $275.1 |
| Q2 | $181 |
| Q3 | $163.9 |
| Q4 | $194.2 |
| Total | $814.1 |
Sales and marketing expenses of Lyft Inc were $163.9 million in the third quarter of 2019 compared to $241.1 million during the same period last year.
Lyft is a ride-sharing company that provides its customers access to several different modes of transportation through its mobile applications. The company was founded in 2012, has more than 30 million riders as well as 2 million drivers. Its headquarters are in San Francisco, California. the company operates in the US and Canada.
Lyft's sales and marketing expenses for fiscal 2019 was $814 million compared to $804 million the previous year.