IBM marketing costs
How much does IBM spend each year on advertising and promotions of its products and brand?
Marketing related costs of IBM (2001 to 2021).
Amounts are in millions.
| Fiscal year | Advertising and Promotions Costs (Millions) |
| 2021 | $1,413 |
| 2020 | $1,509 |
| 2019 | $1,591 |
| 2018 | $ 1,466 |
| 2017 | $ 1445 |
| 2016 | $ 1,327 |
| 2015 | $1,290 |
| 2014 | $1,307 |
| 2013 | $1,294 |
| 2012 | $1,339 |
| 2011 | $1,373 |
| 2010 | $1,337 |
| 2009 | $1,255 |
| 2008 | $1,259 |
| 2007 | $1,242 |
| 2006 | $1,195 |
| 2005 | $1,284 |
| 2004 | $1,335 |
| 2003 | $1,406 |
| 2002 | $1,427 |
| 2001 | $1,615 |
2021: In 2021, IBM spent $1,413 million on marketing and promotions compared to $1,509 milllion in 2020.
IBM's expenses on advertising and promotions grew to $1,466 millions in FY 2018 from $1,445 millions in FY2017.
IBM is a leading Information technology brand that offers integrated solutions and products that leverage: data, information technology, deep expertise in industries and business processes. IBM solutions enable its clients to transform their businesses and engage their customers and employees in new ways. Its portfolio of solutions includes consulting and IT implementation services, cloud, digital and cognitive offerings, and enterprise systems and software. Its business is divided into the following product segments - Cognitive Solutions, Global Business Services, Technology services and cloud platforms, Systems and global financing. Technology services and cloud platforms is the largest product segment accounting for around 30% of the entire revenue of the brand.