Harley Davidson Motorcycle retail sales & shipments in United States
Retail sales of new Harley Davidson Motorcycles in United States 2011-2021
| Year | Retail Sales | Wholesale Shipments |
| 2021 | 126,276 | 119,909 |
| 2020 | 103,650 | 79,731 |
| 2019 | 125,960 | 124,326 |
| 2018 | 132,868 | 132,433 |
| 2017 | 147,972 | 144,893 |
| 2016 | 161,658 | 161,839 |
| 2015 | 168,240 | 170,688 |
| 2014 | 171,079 | 173,994 |
| 2013 | 168,863 | 167,016 |
| 2012 | 161,678 | 160,477 |
| 2011 | 151,683 | 152,180 |
2021: The retail sales of Harley Davidson in the United states market in 2021 reached 126,276 units compared to 103,650 units in 2020. Its retail sales globally reached 194,256 units in 2021 compared to 180,248 units. Number of wholesale shipments in 2021 in the United States reached 119,909 units in 2021 compared to 79,731 units in 2020. Its number of wholesale shipments globally in 2021 reached 188,494 compared to 145,246 units in 2020.
2018: In 2018, retail sales of Harley Davidson motorcycles equalled 132,868 units compared to 147,972 units in 2017. Retail sales of new Harley-Davidson motorcycles in the U.S. declined 10.2% in 2018. Overall, U.S. retail sales of new Harley-Davidson motorcycles were adversely impacted by the continued weak U.S. industry, which was down 8.7% compared to 2017.
About Harley Davidson:
Harley Davidson is a leading US based manufacturer of premium motorcycles. The company has its headquarters at Milwaukee, Wisconsin, United States. The Harley Davidson Motor company was founded in 1903 and then incorporated as Harley Davidson Inc in 1981 and became publicly held in 1986. In 2020, the company had 1,379 independent dealerships, of which 630 were located in the United States. It employed around 5,150 employees in 2020, of which 4,600 worked in the motorcycles division and 55on in the financial division.