Harley Davidson Motorcycle retail sales & shipments in United States

Retail sales of new Harley Davidson Motorcycles in United States 2011-2020.

YearRetail SalesWholesale Shipments
2020103,65079,731
2019125,960124,326
2018132,868132,433 
2017147,972144,893  
2016161,658 161,839 
2015168,240 170,688 
2014171,079 173,994
2013168,863 167,016 
2012161,678 160,477
2011151,683 152,180

  In 2018, retail sales of Harley Davidson motorcycles equalled 132,868 units compared to 147,972 units in 2017. Retail sales of new Harley-Davidson motorcycles in the U.S. declined 10.2% in 2018. Overall, U.S. retail sales of new Harley-Davidson motorcycles were adversely impacted by the continued weak U.S. industry, which was down 8.7% compared to 2017. 

About Harley Davidson:

Harley Davidson is a leading US based manufacturer of premium motorcycles. The company has its headquarters at Milwaukee, Wisconsin, United States. The Harley Davidson Motor company was founded in 1903 and then incorporated as Harley Davidson Inc in 1981 and became publicly held in 1986. In 2020, the company had 1,379 independent dealerships, of which 630 were located in the United States. It employed around 5,150 employees in 2020, of which 4,600 worked in the motorcycles division and 55on in the financial division.