Google's Revenue from YouTube ads has continued to climb
Google's Revenue from YouTube ads grew by around $4 billion
Google (NASDAQ: GOOGL) delivered strong revenue growth in 2019. Net revenue of Alphabet Inc, the parent company of Google reached around $162 billion, 18% growth compared to the previous year and 20% on a currency neutral basis. For the first time, the company has released the figures for YouTube ads. According to the company CFO, Ruth Porat, Google is now disclosing its revenue on a more granular basis including for Search, YouTube ads and Cloud. The non-advertising revenue of Google has also grown fast over the previous three years.
Check out Google's revenue from the YouTube ads from the following table:
Amounts are in millions.
|Year||YouTube ads Revenue|
The revenue of Google from YouTube ads grew by around $4 billion from 2018 to 2019, reaching $15.15 billion from $11.16 billion. During the last quarter of 2019, the company generated $4.72 billion from YouTube ads compared to $3.6 billion during the same period in 2018. Google's net revenue from advertising grew to $134.8 billion in 2019 compared to $116.5 billion in 2018.
Google is the leading search engine in the world with the largest market share. Its core source of revenue is digital advertising where it leads the industry. The parent company of Google is Alphabet which also operates other businesses (collectively termed as other bets) apart from Google. Google is the largest business segment of Alphabet which has enjoyed revenue growth from cloud as well as YouTube ads in recent years. The company has its headquarters in Mountain View, California, United States. The CEO of Alphabet is Sundar Pichai. Google was founded on 4th September, 1998 at Menlo Park, California, United States. The head office of Google at Mountainview, California, is known as Googleplex.