Google Revenues by Business segment
Revenues of Google by business segment 2015-2018.
Amounts are in millions.
|Year||Ad revenues (millions)||Other revenues (millions)||Total (millions)|
Most of Alphabet's revenues (99.6% in 2018) come from Google segment. Google generates most of its revenues from advertising and a smaller proportion from other sources that include sales of apps, in-app purchases, digital content products, and hardware; and licensing and service fees, including fees for Google Cloud offerings.
Google generated total $160,743 million in revenues in 2019 of which $134,811 million came from advertising and $25,932 million from the other sources including Google cloud.
Google generated total $136,362 millions in revenues in 2018 of which $116,461 million came from advertising and $19,901 million from other sources.
Alphabet also generates revenues from its other smaller businesses which are classified as other bets.
Google is the leading search engine in the world with the largest market share. Its core source of revenue is digital advertising where it leads the industry. The parent company of Google is Alphabet which also operates other businesses (collectively termed as other bets) apart from Google. Google is the largest business segment of Alphabet which has enjoyed revenue growth from cloud as well as YouTube ads in recent years. The company has its headquarters in Mountain View, California, United States. The CEO of Alphabet is Sundar Pichai. Google was founded on 4th September, 1998 at Menlo Park, California, United States. The head office of Google at Mountainview, California, is known as Googleplex.
Alphabet Annual Reports.