Google Revenues by Business segment
Revenues of Google by business segment 2015-2018.
Amounts are in millions.
|Year||Ad revenues (millions)||Other revenues (millions)||Total (millions)|
Most of Alphabet's revenues (99.6% in 2018) come from Google segment. Google generates most of its revenues from advertising and a smaller proportion from other sources that include sales of apps, in-app purchases, digital content products, and hardware; and licensing and service fees, including fees for Google Cloud offerings. Google generated total $136,224 millions in revenues in 2018 of which $116,318 million came from advertising and $19,906 from other sources. Alphabet also generates revenues from its other smaller businesses which are classified as other bets.
Alphabet Annual Reports.