Based on the global retail sales, Domino’s is the largest pizza company of the world. It was founded in 1980 and since then it has grown a strong international presence with more than 15,900 locations in more than 85 countries of the world. Globally, the entire Domino’s system (including franchised and company owned restaurants) sells more than 3 million pizzas daily. The main source of revenue for Domino’s is the royalty and fees the company receives from its franchisees. Apart from them the company also operates a limited number of stores (390 in US in 2018). Pizza is the second largest category in the US QSR industry. Size of the US QSR industry in 2018 was estimated at around 299.6 Billion US dollars. The pizza category alone in the US QSR industry has grown to the size of 36.5 Billion dollars. In 2018, Domino’s had 5486 franchise stores in US operated by 793 independent franchisees. The number of international franchise stores in the same period was 10,038.