Coca Cola advertising costs
Coca Cola Advertising expenses 2001-2021.
Amounts are in millions.
| Year | Advertising expenses (Millions) |
| 2021 | $4,098 |
| 2020 | $2,777 |
| 2019 | $4,246 |
| 2018 | $4,113 |
| 2017 | $3,958 |
| 2016 | $4,004 |
| 2015 | $3,976 |
| 2014 | $3,499 |
| 2013 | $3,266 |
| 2012 | $3,342 |
| 2011 | $3,256 |
| 2010 | $2,917 |
| 2009 | $2,791 |
| 2008 | $2,998 |
| 2007 | $2,774 |
| 2006 | $2,553 |
| 2005 | $2,475 |
| 2004 | $2,165 |
| 2003 | $1,822 |
| 2002 | $1,775 |
| 2001 | $1,970 |
After having dropped sharply in 2020, the advertising expenses of Coca Cola grew again in 2021. Coca Cola's advertising expenses for 2021 remained $4.1 billion compared to $2.8 billion in 2020.
Coca Cola's advertising expenses remained considerably lower in 2020 compared to 2019. In 2020 it spent only $2.8 billion on advertiisng compared to $4.25 billion in 2019.
In 2019, the total advertising expenses of Coca Cola reached $4.25 billion in 2019 compared to $4.1 billion in 2018.
The advertising expenses of Coca-Cola increased to $4,113 million in 2018 from $3,958 million in 2017.
About Coca Cola:
Coca Cola is a leading brand of sparkling and nonsparkling beverages. It is the largest competitor of Pepsico and its products sell in virtually all countries of the world. It has its headquarters in Atlanta, Georgia. The company owns or licenses and markets more than 500 nonalcoholic beverage brands. They are grouped into the following categories: sparkling soft drinks; water, enhanced water, and sports drinks; juice, dairy, and plant-based beverages; tea and coffee; and energy drinks. Coca-Cola also owns and markets four of the world's top five nonalcoholic sparkling soft drink brands: Coca-Cola, Diet Coke, Fanta, and Sprite. Finished beverage products bearing Coca-Cola trademarks, sold in the United States since 1886, are now sold in more than 200 countries and territories. In 2019, the net operating revenue of Coca Cola grew to $37.3 billion from $34.3 billion in the previous year. Coca-Cola’s largest market is the United States that accounted for around 32% of its net operating revenues in 2019.