Capital One Financial Corporation Marketing Expenses
Marketing Expenses of Capital One Financial Corporation 2007-2021
Amounts are in $millions.
| Year | Marketing Expenses ($mn) |
| 2021 | $2,871 |
| 2020 | $1,610 |
| 2019 | $2,274 |
| 2018 | $2,174 |
| 2017 | $1,670 |
| 2016 | $1,811 |
| 2015 | $1,744 |
| 2014 | $1,561 |
| 2013 | $1,373 |
| 2012 | $1,364 |
| 2011 | $1,337 |
| 2010 | $958 |
| 2009 | $588 |
| 2008 | $1,118 |
| 2007 | $1,348 |
The total marketing expenses of Capital One Financial Corporation in 2021 grew to $2,871 million compared to $1,610 million in 2020.
Capkital One's marketing expense includes the cost of its various promotional efforts to attract and retain customers like advertising, promotional materials, and certain customer incentives, including spend-based bonuses.