Capital One Financial Corporation Marketing Expenses

Marketing Expenses of Capital One Financial Corporation 2007-2021

Amounts are in $millions.

YearMarketing Expenses ($mn)
2021$2,871
2020$1,610
2019$2,274
2018$2,174
2017 $1,670
2016 $1,811
2015 $1,744
2014 $1,561
2013 $1,373
2012 $1,364
2011 $1,337
2010 $958
2009 $588
2008$1,118 
2007$1,348 

The total marketing expenses of Capital One Financial Corporation in 2021 grew to $2,871 million compared to $1,610 million in 2020.

Capkital One's marketing expense includes the cost of its various promotional efforts to attract and retain customers like advertising, promotional materials, and certain customer incentives, including spend-based bonuses.