BMW enjoys record sales in October 2019

BMW Group’s October 2019 Sales Best in its History

BMW plans to grow its range of electric vehicles to 25 models by 2023.

 BMW group had its best ever October in 2019. Group sales grew 1.7% compared to October 2018, reaching 204,295 vehicle units. Sales during the first 10 months of 2019 (ytd sales) also grew 1.7% compared to the same period last year. From January to October 2019, the group sold total 2,070,496 vehicles. Sales of BMW group’s electrified vehicles grew by 8.6% in October compared to last year. The group sold 14,182 units in this segment including fully electric and plugin hybrid BMW and MINI vehicles.

BMW brand vehicle sales grew by 3% in October compared to last year, reaching 176,291 vehicles. During the first ten months of 2019 sales of BMW brand vehicles grew by 2.3% compared to last year, reaching 1,777,691 vehicles. Sales in the luxury segment during the first ten months of the year also took a huge jump, rising by almost 60% driven mainly by the new BMW 7 and 8 series as well as the all new BMW X7 model. BMW brand plans to double its sales of luxury models between 2018 and 2020. BMW X models also contributed to the growth of the luxury segment in 2019. BMW X5 model sold 132,162 units in October which was 67.5% higher compared to the previous year.  BMW X3 model sold 256,148 vehicles from January to October 2019 (67.4% higher compared to the previous year). 

In 2019, the new BMW 330e and the BMW X5 xDrive45e drove the sales of BMW electrified vehicles higher. The BMW i brand (with i3 and i8) in the electric segment continued experiencing positive sales growth with an increase of 19.3% during the year, selling 34,479 units. BMW i3 experienced 19.9% growth during the first 10 months of 2019.

MINI Cooper S E Countryman ALL4 Plug-in Hybrid sold 13,274 units during the first ten months of 2019; yoy increase of 30.1%. By the end of 2019, BMW group will have extended its range of electrified vehicles to 12 models with the launch of the BMW X3 plug-in hybrid and fully electric MINI Electric. The group intends to have one million electric vehicles ( fully-electric and plug-in hybrid BMW and MINI vehicles) on the road by the end of 2021 and expects to achieve half of the target by the  end of 2019. By 2023, the group intends to extend its range of electrified vehicles to include 25 models, more than half of which will be fully electric models.

Sales of MINI brand vehicles in the first ten months of 2019 were down 2.3% compared to last year. MINI sold total 288,613 units from january to October end. Sales of MINI vehicles during October were down 6.1% compared to the previous year at 27,589 units. MINI experienced strong demand for its John Cooper variants apart from its core models during October.

BMW Motorrad sales declined during October but overall demand remained high for the first ten months of 2019. Total deliveries of BMW motorcycles and maxi scooters globally reached 149,577 units for the first ten months; yoy growth of 7%. October sales equalled 12,645 units or 3.1% lower than the previous year.

Despite the automotive industry being affected by various headwinds globally in 2019, the group was able to grow its sales in the largest markets including the Americas and China. October sales of the group in the Americas grew by 6% and in China by 8.8% compared to the previous year. In the US, sales of the BMW brand during October grew by 9.4% compared to the same period last year.

BMW group also enjoyed impressive growth in sales in Germany. October sales of BMW and MINI vehicles grew 2.5% compared to last year, reaching 29,041 units. Total deliveries to customers in Germany for the first ten months of 2019 reached 269,389 vehicles, 3.6% higher than last year. BMW i3 sold 8,207 units in Germany during the first ten months of 2019 (double that of last year). BMW group expects modest growth in sales for the entire year due to volatility and high level of competition.

RegionOctober 2019Compared with previous year %Year To Date 10/2019Compared with previous year %
– Germany**29,0412.5269,3893.6
– UK15,862-6.1192,991-2.7
– China61,4008.8587,41713.8
– Japan3,885-32,059,194-4.5
– USA28,4027.5288,5821
– Latin America4,7018.544,581-0.7
**Provisional registration figures  
BMW Group sales in/YTD October 2019 at a glance    
 October 2019Compared with previous year %YTD 10/2019Compared with previous year %
BMW Group Automotive204,2951.72,070,4961.7
BMW Group electrified***14,1828.6110,7340.1
BMW Motorrad12,645-3.1149,5777
***fully-electric and plug-in hybrid BMW and MINI vehicles