Apple Gross Margin (Quarterly)
Quarterly Gross Margin of Apple 2015 to 2019.
Amounts are in millions.
| FY 2015 | Gross Margin (Millions) |
| Q1 | $ 29,741 |
| Q2 | $ 23,656 |
| Q3 | $ 19,681 |
| Q4 | $ 20,548 |
| Total | $ 93,626 |
| FY2016 | Gross Margin (Millions) |
| Q1 | $ 30,423 |
| Q2 | $ 19,921 |
| Q3 | $ 16,106 |
| Q4 | $ 17813 |
| Total | $ 84,263 |
| FY 2017 | Gross Margin (Millions) |
| Q1 | $30,176 |
| Q2 | $20,591 |
| Q3 | $ 17,488 |
| Q4 | $ 19,931 |
| Total | $ 88,186 |
| FY 2018 | Gross Margin (Millions) |
| Q1 | $ 33,912 |
| Q2 | $ 23,422 |
| Q3 | $ 20,421 |
| Q4 | $ 24,084 |
| Total | $ 101,839 |
| FY 2019 | Gross Margin (Millions) |
| Q1 | $ 32,031 |
| Q2 | $21,821 |
| Q3 | $20,227 |
| Q4 | $24,313 |
| Total | $98,392 |
Apple's gross margin came down to $98.4 billion in 2019 compared to $101.84 billion last year.
Apple is a leading brand of computing produtcs and smartphone devices. Apart from them, it also manufactures and sells a large range of related software, services, accessories and third-party digital content and applications. Its range of products and services includes iPhone, iPad, Mac, Apple Watch, AirPods, Apple TV, HomePod, a portfolio of consumer and professional software applications, iOS, macOS, watchOS and tvOS operating systems, iCloud, Apple Pay and more accessories, services and support offerings. Apple also sales and deliver digital content and applications through iTunes Store, App Store, Mac App Store, TV App Store, Book Store and Apple Music. The company uses a mix of direct and indierct distribution channels for the sales of its products. In 2018, it achieved 29% of its sales through the direct channels and 71% through the indirect channels. Net sales of the company in FY2018 reached 265.6 Billion dollars and Net Income 59.5 billion dollars.