Alphabet Sales and Marketing expenses
Sales and Marketing expenses of Alphabet (parent company of Google) 2013 -2021.
Amounts in millions.
| Year | Sales and marketing expenses (Millions) |
| 2021 | $22,912 |
| 2020 | $17,946 |
| 2019 | $18,464 |
| 2018 | $ 16,333 |
| 2017 | $ 12,893 |
| 2016 | $ 10,485 |
| 2015 | $ 9,047 |
| 2014 | $ 8,131 |
| 2013 | $ 6,554 |
2021: The sales and markting expenses of Alpbhabet Inc (the parent company of Google) increased to $22.9 billion in 2020 compared to $17.95 billion in 2019. The company spent 8.9% of its net revenues on sales and marketing. Alphabet experienced record revenue growth in 2021, as its revenues surged past $250 billion for the first time in its history driven by growth in advertising and cloud revenues.
2020: The sales and marketing expenses of Alphabet remained $17.95 billion in 2020 compared to $18.5 billion in 2019.
2019:
In 2019, the sales and markeitng expenses of Alphabet Inc (Google) grew to $18.5 billion from $16.3 billion in 2018.
2018:
Alphabet's sales and marketing expenses grew by $3,440 millions from 2017 to 2018 mainly due to increase in compensation and facilities related costs for employees in sales and marketing as well as sales support and certain customer service functions. There was a 12% increase in headcount resulting in a growth of $1,418 millions in sales and marketing expenses. Advertising and promotional expenses also increased adding $1,233 million to the sales and marketing expenses of Alphabet in 2018. Overall, sales and marketing expenses increased by 11.9% in 2018 compared to the previous year.