Advertising expenses of Ford Motors
Ford Motors Advertising expenses 2008-2021
(in Billions of USD)
Year | Advertising expenses (Billions) |
| 2021 | $3.1 |
| 2020 | $ 2.8 |
| 2019 | $ 3.6 |
| 2018 | $ 4.0 |
| 2017 | $ 4.1 |
| 2016 | $ 4.3 |
| 2015 | $ 4.3 |
| 2014 | $ 4.3 |
| 2013 | $ 4.4 |
| 2012 | $ 4.0 |
| 2011 | $ 4.1 |
| 2010 | $ 3.9 |
| 2009 | $ 3.2 |
| 2008 | $ 4.5 |
2021: Ford Motors spent $3.1 billion on advertising in 2021 compared to $2.8 billion in the previous year. Its research and development expenses also grew in 2021 compared to last year.
2020 Highlights:
Ford Motors spent less on advertising in 2020 compared to the previous year. The companies advertising expenses were down to $2.8 billion in 2020 from $3.6 billion in 2019.
Advertising expenses of Ford Motors were down to $4 Billion in 2018 from $4.1 Billion in 2017.
About the Ford Motor Company:
Ford Motor Company is a leading automobile brand based in Dearborn, Michigan, United States. The company was incorporated in 1919 in Delaware. It sells a vast range of Ford trucks, SUVs, and cars globally. Ford also sells Lincoln luxury vehicles. The company has expanded its range of electrified vehicles.
Ford's net sales and revenue declined in 2020 compared to the previous year due to the pandemic. The company sold 4.5 million vehicle units in 2020 compared to 5.5 million in 2019. The company's net revenue was $127.14 billion in 2020 compared to $155.9 billion in 2019.
Ford has maintained a strong global presence and is among the leading automobile brands globally.