Advertising Expenses of Dollar General

Dollar General Advertising Expenses 2005-2021

Amounts are in millions.

Year Advertising Expenses ($mn)
2021$117.2 
2020$107.4
2019$91
2018$70.5
2017$68.8 
2016$82.7 
2015$89.3 
2014$77.3 
2013$70.5 
2012$61.7 
2011$50.4 
2010$46.9 
2009$41.5
2008$27.8
2007$40.9
2006$45
2005$15.1

In fiscal 2021, Dollar General spent $117.2 million on advertising compared to $107.4 million in 2020. The advertising expenses of Dollar General in 2021 mainly included promotional circulars, targeted circulars supporting new stores, television and radio advertising, and in-store signage.

Dollar General is among the leading retail stores based in the United States with its store count above 18,000 units in 2022.

The company had 18,190 stores operational in 46 states in the US as of February 25, 2022.

Its advertising costs for 2020 reached $107.4 million compared to $91 million during the previous year.

The company experienced a strong growth in its net sales in 2020 compared to the previous year.

Dollar General's net sales for 2020 rose by 21.6% compared to the previous year reaching $33.7 billion compared to $27.75 billion in 2019.

The advertising expenses of Dollar General grew to $70.5 million in 2018 from $68.8 million in 2017.