Macy’s Inc Gross Advertising and Promotional Costs 2010-2018
Amounts are in $millions.
| Year | Gross advertising & promotional costs ($mn) |
| 2018 | $1,358 |
| 2017 | $1,397 |
| 2016 | $1,547 |
| 2015 | $ 1,587 |
| 2014 | $ 1,602 |
| 2013 | $ 1,623 |
| 2012 | $ 1,554 |
| 2011 | $ 1,432 |
| 2010 | $ 1,417 |
Gross advertising and promotional costs of Macy’s Inc were $1.36 billion in 2018. This was $ 39 million lower than the previous fiscal year, when the company spent total $1.397 billion on advertising and promotions.