Advertising Costs of Macy's Inc

Macy's Inc Gross Advertising and Promotional Costs 2010-2021

Amounts are in $ millions.

Macy's Advertising Expenses (in millions) 2017-2021
Macy's Advertising Expenses (in millions) 2017-2021.

 

Year Gross advertising & promotional costs ($mn)
2021$1,267
2020$907
2019$1,330
2018$1,358 
2017$1,397 
2016$1,547 
2015 $ 1,587
2014 $ 1,602
2013 $ 1,623
2012 $ 1,554
2011 $ 1,432
2010 $ 1,417

The total advertising and prmotional expenses of Macy's Inc increased by $360 million in 2021 compared to 2020. It spent $1,267 million on advertising and promotions in 2021 compared to $907 million in 2020.

The total advertising and promotional costs of Macy's Inc in 2020 were $907 million compared to $1,330 million in 2019.

Gross advertising and promotional costs of Macy's Inc were $1.36 billion in 2018. This was $ 39 million lower than the previous fiscal year, when the company spent total $1.397 billion on advertising and promotions.