Advertising costs of Harley Davidson

Harley Davidson Advertising expenses 2007-2019.

Amounts are in $ millions.

YearAdvertising expenses ($millions)
2019$171.4
2018 $144.3
2017 $135.5
2016 $137.4
2015 $119.8
2014$107.4
2013$90.7
2012 $80.7
2011 $82.3
2010 $75.8
2009 $80.2
2008 $89.2
2007 $76.9

2019: Harley Davidson’s advertising costs in 2019 grew to $171.4 million compared to $144.3 million in 2018.

2018: Advertising costs of Harley Davidson mainly include the costs related to the advertising and promotion of the company’s products through the use of media. In 2018, the advertising costs of Harley Davidson reached $144.3 million compared to $135.5 million the previous year.

About Harley Davidson:

Harley Davidson is a leading brand of motorcycles with its headquarters in Milwaukee, Wisconsin, United States. Founded in 1903, the business was incorporated in 1981 and became publicly held in 1986. The company sells its motorcycles worldwide in more than 100 countries through independent dealerships. As of 2019, the company had 1,569 independent dealers worldwide of which 698 were located in the United States. It sold 218,273 motorcycles worldwide in 2019 compared to 228,051 in 2018. Its net revenue in 2019 declined to $4.573 billion from $4.968 billion in 2018.