Advertising costs of Harley Davidson

Harley Davidson Advertising expenses 2007-2020

Amounts are in $ millions.

YearAdvertising expenses ($millions)
2020$134.6
2019$171.4
2018 $144.3
2017 $135.5
2016 $137.4
2015 $119.8 
2014$107.4 
2013$90.7
2012 $80.7
2011 $82.3
2010 $75.8 
2009 $80.2 
2008 $89.2 
2007 $76.9 

Harley Davidson spent $134.6 million on advertising in 2020 compared to $171.4 million in the previous year.

Advertising costs of Harley Davidson mainly include the costs related to the advertising and promotion of the company's products through the use of media. In 2018, the advertising costs of Harley Davidson reached $144.3 million compared to $135.5 million the previous year.

About Harley Davidson:

Harley Davidson is a leading US based manufacturer of premium motorcycles. The company has its headquarters at Milwaukee, Wisconsin, United States. The Harley Davidson Motor company was founded in 1903 and then incorporated as Harley Davidson Inc in 1981 and became publicly held in 1986. In 2020, the company had 1,379 independent dealerships, of which 630 were located in the United States. It employed around 5,150 employees in 2020, of which 4,600 worked in the motorcycles division and 55on in the financial division.