Advertising & Marketing expenses of Kraft Heinz.
Kraft Heinz Advertising & Marketing Expenses 2013-2021.
Amounts are in $millions.
| Year | Advertising expenses |
| 2021 | $1,039 |
| 2020 | $1,070 |
| 2019 | $976 |
In 2021, Kraft heinz updated its definition of advertising expenses to reflect a more comprehensive view of promotion costs. Its definition of advertising expenses now includes advertising production costs, in-store advertising costs, agency fees, brand promotions and events, and sponsorships, in addition to costs to obtain advertising in television, radio, print, digital, and social channels.
The total advertising expenses of Kraft Heinz in 2021 were $1,039 million compared to $1,070 million in 2020.
| Year | Advertising expenses ($mn) | Total Marketing Expenses ($mn) |
| 2018 | $584 | $1,140 |
| 2017 | $629 | $1,115 |
| 2016 | $708 | $1,221 |
| 2015 | $464 | |
| 2014 | $241 | |
| 2013 | $190 |
In 2020, The Kraft Heinz company spent $646 million on advertising compared to 534 million in 2019. Its total marketing and advertising costs reached $1.2 billion in 2020 compared to $1.1 billion in 2019.
Advertising expenses of Kraft Heinz Company were $584 million in 2018 compared to $629 million in 2017. Its total marketing expenses grew to $1,140 million in 2018 compared to $1,115 million in 2017.