Adidas marketing and point of sale expenses.

Marketing and Point of Sale Expenses of Adidas. 

Amounts in Billion Euros.

YearMarketing expenses (In € Billions)% of net sales
2014€ 1.923 13.7
2015€ 2.348 12.8
2016€ 2.41 13
2017€ 2.72413.9
2018€ 3.00113.2
  • Marketing expenses of Adidas increased by 10% in 2018 over the previous year.
  • As a percentage of net sales, these expenses grew 0.9%, from 12.8% in 2017 to 13.7% in 2018. 
  • Total marketing expenses of Adidas reached 3 Billion Euros in 2018, rising from 2.724  Billion Euros in 2017.