Adidas marketing and point of sale expenses.
Marketing and Point of Sale Expenses of Adidas.
Amounts in Billion Euros.
| Year | Marketing expenses (In € Billions) | % of net sales |
| 2014 | € 1.923 | 13.7 |
| 2015 | € 2.348 | 12.8 |
| 2016 | € 2.41 | 13 |
| 2017 | € 2.724 | 13.9 |
| 2018 | € 3.001 | 13.2 |
- Marketing expenses of Adidas increased by 10% in 2018 over the previous year.
- As a percentage of net sales, these expenses grew 0.9%, from 12.8% in 2017 to 13.7% in 2018.
- Total marketing expenses of Adidas reached 3 Billion Euros in 2018, rising from 2.724 Billion Euros in 2017.