Adidas marketing and point of sale expenses.
Marketing and Point of Sale Expenses of Adidas 2014-2021
Amounts are in Billion Euros.
| Year | Marketing and point of sale expenses (€ Bn) |
| 2014 | € 1.923 |
| 2015 | € 2.348 |
| 2016 | € 2.41 |
| 2017 | € 2.724 |
| 2018 | € 3.001 |
| 2019 | € 3.042 |
| 2020 | €2.373 |
| 2021 | €2.547 |
2021: The marketing and point of sale expenses of Adidas grew only slightly in 2021 compared to the previous year. Adidas spent €2.55 billion on marketing in 2021 compared to €2.37 billion in 2020.
2019:
- Marketing and Point of sale expenses of Adidas remained nearly flat at €3.042 billion in 2019 compared €3 billion in 2018.
- as a percentage of net sales, the marketing and point of sale expenses of Adidas decreased by 0.9% in 2019 compared to the previous year.
- Marketing and point of sale expenses of Adidas were 12.8% of net sales in 2019 compared to 13.7% in 2018.
2018:
Marketing expenses of Adidas increased by 10% in 2018 over the previous year.- As a percentage of net sales, these expenses grew 0.9%, from 12.8% in 2017 to 13.7% in 2018.
- Total marketing expenses of Adidas reached 3 Billion Euros in 2018, rising from 2.724 Billion Euros in 2017.