Adidas marketing and point of sale expenses.

Marketing and Point of Sale Expenses of Adidas 2014-2021

Amounts are in Billion Euros.

ADIDAS Marketing & POS Expenses (in € Billions) 2017-2021
ADIDAS Marketing & POS Expenses (in € Billions) 2017-2021.

 

YearMarketing and point of sale expenses (€ Bn)
2014€ 1.923 
2015€ 2.348 
2016€ 2.41 
2017€ 2.724
2018€ 3.001
2019€ 3.042
2020€2.373
2021€2.547

2021: The marketing and point of sale expenses of Adidas grew only slightly in 2021 compared to the previous year. Adidas spent €2.55 billion on marketing in 2021 compared to €2.37 billion in 2020.

2019:

  • Marketing and Point of sale expenses of Adidas remained nearly flat at €3.042 billion in 2019 compared €3 billion in 2018.
  • as a percentage of net sales, the marketing and point of sale expenses of Adidas decreased by 0.9% in 2019 compared to the previous year.
  •  Marketing and point of sale expenses of Adidas were 12.8% of net sales in 2019 compared to 13.7% in 2018.

2018: 


  • Marketing expenses of Adidas increased by 10% in 2018 over the previous year.
  • As a percentage of net sales, these expenses grew 0.9%, from 12.8% in 2017 to 13.7% in 2018. 
  • Total marketing expenses of Adidas reached 3 Billion Euros in 2018, rising from 2.724  Billion Euros in 2017.