Adidas Group Net sales by brand

Net sales of Reebok and Adidas brands 2009-2020

Amounts are in Billion Euros.

Year

Adidas Brand Net sales

(Billion Euros)

Reebok Net sales

(Billion Euros)

2020€ 18.095  € 1.409
2019€ 21.5€ 1.75
2018€19.85€1.69 
2017€18.99€1.84
2016€ 16.33€1.77
2015€ 13.94€1.75
2014€ 11.77€1.58
2013€ 11.06€1.6
2012€ 11.34€1.67
2011€ 9.87€1.94
2010€ 8.71€1.91
2009€ 7.52€1.6

2020: In fiscal 2020, Reebok generated €1.4 billion in net sales for Adidas. However, it was the last year of Reebok with Adidas. The 2021 figures do not include Reebok sales.

2019:

During 2019, the net sales of Adidas from Adidas brand grew to € 21.5 billion Euros compared to € 19.85 billion Euros in 2018. Net sales of Reebok grew to €1.75 billion in 2019 compared to €1.69 billion in 2018.

2018:

  • In 2018, net revenue of the Adidas Group increased from its Adidas brand, whereas revenue from Reebok declined.
  • Net Revenue from Adidas brand grew to €19.85 billion in 2018 from 18.99 billion Euros in 2017. 
  • Net Revenue from Reebok was 1.69 billion Euros in 2018 compared to 1.84 billion Euros in 2017.