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Nissan Motors Gross Profit

Gross Profit of Nissan Motors 2008-2018.

Amounts are in billions of Yen.

YearGross Profit (¥ billions)
2018¥ 1,903.85
2017¥ 2,137.17
2016¥ 2,297.5
2015¥ 2,392.5
2014¥ 2,133.9
2013¥ 1,846.5
2012¥ 1,447.3
2011¥ 1,636.2
2010¥ 1,618
2009¥ 1,371
2008¥ 1,318

 Gross profit of Nissan Motors came down to ¥ 1,903.85 billion in 2018 from ¥ 2,137.17 billion in 2017.

Nissan Motors Advertising Expenses

Advertising Expenses of Nissan Motors 2008-2018.

Amounts are in billions of Yen.

YearAdvertising expenses (¥ billions)
2018¥ 302.5
2017¥ 304.33
2016¥ 313.4
2015¥ 342.2
2014¥ 336.8
2013¥ 289.1
2012¥ 214
2011¥ 203.7
2010¥ 187.5
2009¥ 158.5
2008¥ 223.5

The advertising expenses of Nissan Motors were ¥302.5 billion in 2018 as compared to ¥304.3 billion in 2017. Nissan Motors is an automaker based in Japan.

Nissan Motors Selling, General & Administrative expenses

S,G&A Expenses of Nissan Motors 2008-2018.

Amounts are in billions of Yen. 

YearSG&A Expenses (¥ billions)
2018¥ 1,585.6
2017¥ 1,562.4
2016¥ 1,555.3
2015¥ 1,599.2
2014¥ 1,544.3
2013¥ 1,348.1
2012¥ 1,008.5
2011¥ 1090.4
2010¥ 1,080.5
2009¥ 1,059.45
2008¥ 1,456

The selling, general and administrative expenses of Nissan Motors grew to ¥1585.6 billion in 2018 compared to ¥1562.4 billion in 2017.

Nissan Motors Vehicle Sales

Nissan Motors Global Sales of Vehicle Units 2001-2018.

Number of vehicles in million units.

YearVehicles Sold (Million units)
20185.516
20175.770
20165.626
20155.423
20145.318
20135.188
20124.914
20114.845
20104.518
20093.515
20083.411
20073.770
20063.483
20053.569
20043.389
20033.057
20022.771
20012.597

 Sales of Nissan vehicles decreased by 4.4% in 2018 compared to the previous year. Total sales of vehicles by Nissan Motors declined to 5.516 million units in 2018 as compared to 5.77 million units in 2017. Nissan is an automaker based in Japan. According to its anual report for fiscal 2018 (ending 31st March, 2019), the group’s sales volume was 1.564 million units (highest of all countries) followed by the U.S. at 1.444 million units. 

Nissan Vehicle Sales by Geographical Region

Unit Sales of Nissan Vehicles by Geographical Region 2013-2018.

Number of vehicles are in thousands.

YearJapanChinaN. AmericaEuropeOthers
20185961,5641,897643815
20175841,5202,091756819
20165571,3552,130776808
20155731,2502,011754835
20146231,2221,829755889
20137191,2661,648676879

Nissan has divided its business into five geographical segments that include Japan, China, North America, Europe & Other markets. North America is the largest geographical segment of Nissan based on the number of vehicle units sold. China is Nissan’s second largest geographical market.

In 2018, Nissan Motors sold 596,000 vehicle units in its domestic market Japan compared to 584,000 units previous year.

In China, Nissan Motors sold 1.564 million vehicle units in 2018 compared to 1.52 million units in 2017.

In North America, Nissan Motors sold 1.897 million vehicle units in 2018 compared to 2.091 million units in 2017. In the United States, Nissan Motors sold 1.444 million units in 2018 compared to 1.593 million units in 2017. United States in Nissan’s largest market in the North American region.

In Europe, Nissan Motors sold 643,000 vehicle units in 2018 compared to 756,000 units in 2017.

In the other markets, Nissan Motors sold 815,000 vehicle units in 2018 compared to 819,000 units in 2017.

Nissan Motors sold total 5.516 million vehicle units in 2018 compared to 5.77 million units in 2017.

(Based on Nissan Motors Annual Reports and annual financial releases.)

Nissan Motors Vehicle sales in United States

Nissan Motors Vehicle Sales in the U.S. 2008-2018

Numbers are in thousands.

YearU.S. Vehicle Units Sold (000s)
20181,444
20171,593
20161,581
20151,517
20141,400
20131,285
20121,138
20111,079
2010966
2009824
2008856

According to the annual financial release of Nissan Motors for 2018, the company’s sales in the North American region declined by 9.3% to 1.897 million units compared to the previous year. United States is the largest market of Nissan Motors in this region. The sales volume of Nissan Motors in the U.S. as well declined by 9.3% compared to the previous year. The company sold 1.444 million vehicles in the U.S. in 2018 compared to 1.593 million vehicles in 2017. Nissan’s market share in the U.S. in 2018 fell by 0.8% compared to previous fiscal to 8.4%.

Based on Nissan Annual financial releases.

Caterpillar’s net sales dropped in 2020

Caterpillar Inc (NASDAQ: CAT), the US based manufacturer of construction and mining equipment, experienced a drop in sales and revenue in 2020 compared to the previous fiscal mainly due to reduced end user demand and changes in dealer inventories. The company experienced a 22% drop in net revenue in 2020 compared to 2019.

Caterpillar’s net sales in 2020 remained $41.7 billion compared to $53.8 billion in 2019. The company experienced heavy drop in sales and revenue across the North American and Latin American markets. It experienced drops in revenue across all its markets, and the first two markets experienced the heaviest declined.

Sales and revenues for the fourth quarter of 2020 were $11.2 billion, a 15% decrease compared with $13.1 billion in the fourth quarter of 2019. Operating profit margin was 12.3% for the fourth quarter of 2020, compared with 14.1% for the fourth quarter of 2019. Fourth-quarter 2020 profit per share was $1.42, compared with $1.97 profit per share in the fourth quarter of 2019. Adjusted profit per share in the fourth quarter of 2020 was $2.12, compared with fourth-quarter 2019 adjusted profit per share of $2.71. Fourth-quarter 2020 adjusted profit per share of $2.12 reflects strong operational performance and a lower effective tax rate.

Caterpillar fourth quarter 2020 release.

Full-year sales and revenues in 2020 were $41.7 billion, down 22% compared with $53.8 billion in 2019. The sales decline reflected lower end-user demand and dealers reducing their inventories by $2.9 billion in 2020. Operating profit margin was 10.9% for 2020, compared with 15.4% for 2019. Full-year profit was $5.46 per share in 2020, compared with profit of $10.74 per share in 2019. Adjusted profit per share in 2020 was $6.56, compared with adjusted profit per share of $11.40 in 2019.

Caterpillar fourth quarter 2020 release.

The company spent $1.4 billion on research and development in 2020 compared to $1.7 billion in 2019.

The average number of Caterpillar employees at the end of the year was 99,100.

Net profit of the company dropped to $3 billion in 2020 compared to $6.1 billion in 2019.

Net sales of the company in North America dropped by 29% in 2020 compared to the previous year. The net revenue of the company from the North America region dropped by 29% in 2020 reaching $18.2 billion compared to $25.8 billion in 2019. The company generated only $3.4 billion from the Latin American region in 2020 compared to $4.7 billion in 2019.

Year Net Sales ($Bn)
2020$41.7 Bn
2019$53.8 Bn
2018$54.7 Bn
2017$45.5 Bn
2016$38.5 Bn
Net sales and revenues of Caterpillar Inc 2016-2020.

Nissan Motors Net Revenue by Geographic Region

Net Revenue of Nissan Motors by Geographic Region 2014-2018

(excluding intersegment sales)

Amounts are in billions of Yen (¥).

Region20182017201620152014
Japan¥2,305.3¥2,194.5¥2,173.9¥2,201.3¥2,173.46
North America¥5,631.9¥5,978.2¥5,924¥6,032.5¥5,235.6
Europe¥1,576.3¥1,784¥1,605.6¥1,678.1¥1,706.7
Asia¥1,028.7¥1,001.9¥1,007.1¥1,116.6¥1,109.8
Others¥1,032¥992.4¥1,009.4¥1,160.9¥1,149.6
Total¥11,574.25¥11,951.17¥11,720¥1,2189.5¥11,375.2

The business of Nissan Motors is divided into five geographic regions including Japan, North America, Europe, Asia and other markets. North America is its largest market based upon revenue.  

Net revenue of Nissan from Japan grew to ¥2305.3 billion in 2018 compared to ¥2194.5 billion in 2017.

Net Revenue of Nissan from North America declined to ¥5,631.9 billion in 2018 compared to ¥5,978.2 billion in 2017.

Net Revenue of Nissan from Europe declined to ¥1,576.3 billion in 2018 from ¥1,784 billion in 2017.

Net Revenue of Nissan motors from Asia grew to ¥1,028.7 billion in 2018 from ¥1,001.9 billion in 2017.

Net revenue of Nissan from other markets grew to ¥1,032 billion from ¥992.4 billion in 2017. 

Total net revenue of Nissan Motors declined to ¥11,574.25 billion in 2018 from ¥11,951.17 in 2017.

Nissan Motors sales in 2017 and 2018 compared

Nissan Sales in 2017 versus 2018 : A Comparison.

Table of Contents

Introduction:

Nissan is a leading auto manufacturer, based in Japan. The company is headquartered in Yokohama, Kanagawa Prefecture, Japan. Since the arrest of ex-CEO Carlos Ghosn under allegations of financial misconduct, the company is reeling under pressure. It is facing  a large nmber of challenges including financial and operational. The arrest of the CEO brought to light the weak corporate governance structure of Nissan. However, the company has been able to sustain its sales performance well in 2018 following the scandal even in the face of rising challenges and changing market dynamics. Despite that, the profits have shrunk and there may be more challenges waiting for Nissan in future. The new CEO of Nissan is Hiroto saikawa who acknowledged that Nissan is financially affected by the scandal. 

Nissan Sales in 2017 and 2018 compared

The automotive industry has entered a challenging phase in 2019 when the total industrial sales volume of vehicles shrunk globally. Sales of vehicles declined in each major market including China and the United States. However, the sales of electric vehicles have picked up. In a few leading markets, the company was able to sustain its sales level by extending its line of electric vehicles. 

Nissan Performance fiscal year 2017 versus 2018

Global performance 2017 versus 2018

YearGlobal Unit salesTotal Net RevenueNet Income
20185.516 million¥ 11,574.25 bn¥ 319.14 bn
20175.77 million¥ 11,951.17 bn¥ 746.9 bn

According to the annual financial release of Nissan for fiscal 2018, the global industrial sales volume of vehicles for the fiscal year 2018 (ending March 31, 2019), declined by 1.5% compared to the previous fiscal and came down to 92.09 milion units.

The global sales of Nissan group in fiscal 2018 came down to 5.516 million units against 5.77 million in fiscal 2017; yoy decline of 4.4%. Net revenue of the group for the fiscal year 2018 came down to ¥11,574.25 billion compared to ¥11,951.17 billion in 2017; yoy decline of 3.2% or ¥377 billion.

Net Income attributable to the owners of the parent, came down by 57.3%  or ¥ 427.8 billion in fiscal 2018 compared to the previous year. It declined to ¥ 319.14 billion from ¥746.9 Billion in fiscal 2017.

Performance of Nissan in Japan Market, 2017 versus 2018.

JapanVehicle Unit SalesNet revenueMarket share
2018596,000¥1,904.7 billion11.3%
2017584,000¥ 1841.3 billion11.2%

Japan is the domestic market of Nissan Motors. According to the annual financial release of Nissan, total vehicle sales volume in the market grew by 1.2% to 5.26 million units. Sales volume of Nissan Motors grew by 2.1% in 2018 compared to previous fiscal year rising to 596,000 units from 584,000 units in 2017. Nissan attributed to growth in sales in Japan to the Note and SERENA models mainly. Thanks to growth in sales, the market share of the company in Japan also increased by 0.1% compared to the previous fiscal year, rising to 11.3%. Net revenue of the company from Japan was ¥1,904.7 billion in fiscal 2018 as compared to ¥1,841.3 billion in 2017.

Performance of Nissan in North American Market, 2017 versus 2018.

North AmericaUnit SalesNet Revenue
20181.897 mn¥ 5,839.9 billion
20172.091 mn¥ 5,492.1 billion

 North America is the leading market of Nissan Motors based upon revenue. According to Nissan’s annual financial release for the fiscal year 2018, the total industrial sales volume in North America (including the U.S., Mexico & Canada) declined by 1.4% compared to previous year. Total industrial volume in this region came down to 20.56 million units in fiscal 2018 from 20.85 million units in 2017. The sales volume of Nissan group in the region decreased by 9.3% in fiscal 2018 compared to the previous fiscal year. Sales volume of the group in North America came down to 1.897 million units in fiscal 2018 from 2.091 million units in 2017. Net Revenue from North American markets of Nissan came down to ¥ 5,839.9 billion in 2018 from ¥5,492.1 billion in 2017.

U.S.A.Vehicle Unit SalesNet revenueMarket share
20181.444 mn¥ 4,533 billion 8.4%
20171.593 mn¥ 4,726.8  billion9.2% 


United States is Nissan’s largest market in North America.  As per the annual financial release of the company, total industrial volume in the U.S. for fiscal 2018, came down to 17.17 million units from 17.31 million units in 2017, having declined by 0.8% compared to the previous fiscal.  Sales volume of the Nissan group in the U.S. decreased 9.3% in fiscal 2018 compared to the previous fiscal. Nissan sold 1.444 million units in the U.S. in fiscal 2018 compared to 1.593 million units in fiscal 2017. Market share of Nissan in the U.S. declined by 0.8% coming down to 8.4% compared to the previous fiscal year.  Net Revenue of Nissan from the United States market came down to ¥ 4,533 billion in fiscal 2018 from ¥ 4,726.8  billion during the previous fiscal.

Performance of Nissan in China, 2017 versus 2018.

ChinaVehicle Unit SalesMarket share
2018 1.564 million5.9% 
20171.52 million 5.6% 

 China is also among the leading markets of Nissan Motors. The company experienced increase in sales in this market in fiscal 2018. According to the annual financial release of the company, total industrial sales volume in China decreased by 2.6% in 2018 compared to the previous fiscal and reached 26.6 million units from 27.35 million units in 2017.  However, despite the reduced total industrial volume, the sales of the company grew to 1.564 million units in fiscal 2018 compared to 1.52 million units in fiscal 2017. The company attributed the growth in sales mainly to the contribution of X Trail and Sylphy Zero emission. Market share of the group in China grew to 5.9% in fiscal 2018 compared to 5.6% in 2017, rising by 0.3 points.

Performance of Nissan in Europe, 2017 versus 2018.

EuropeVehicle Unit SalesNet revenue
2018 643,00¥ 1,576.3 billion
2017 777,000¥ 1,784 billion

Total Industrial sales volume in Europe according to Nissan’s annual financial release grew by 0.3% in fiscal 2018 compared to the previous year and reached 20.03 million units from 19.98 million units in 2017. Sales volume of the Nissan group in Europe excluding Russia reduced by 17.8% in 2018 compared to 2017 and came to 536,000 from 652,000. The company attributed the decline in sales to the changes made for the purpose of meeting environmental regulations. on the other hand, sales volume in Russia grew by 2.6% in 2018 compared to 2017 and came to 107,000 against 105,000 during the previous fiscal year. Net revenue from the European region excluding the intersegment sales revenue was ¥1,576.3 billion in 2018 compared to ¥ 1,784 billion in 2017. 

Performance of Nissan in Other Markets, 2017 versus 2018.

Other MarketsVehicle Unit SalesNet revenue
2018 815,000¥ 1,032 billion
2017 819,000¥  992.4 billion

The sales volume of Nissan Group in the other markets in 2018 declined by 0.4%, coming down to 815,000 against 819,000 during the previous fiscal year. Sales volume in Latin America increased by 8.1% to 225,000 units in 2018 compared to the previous fiscal year when the company sold 208,000 units there. In Africa, the sales volume of Nissan group increased by 6.1% to 101,000 units in 2018, compared to 96,000 last year.  On the other hand, sales volume in Asia and Oceania decreased by 2.3% in 2018 compared to last year and came to 324,000 units from 331,000 units in 2017. Sales volume in Middle East came down to 165,000 in 2018 from 184,000 in the previous year, falling by 10.1%. Net revenue from the other markets was ¥ 1032 billion in 2018 against ¥992.4 bilion in 2017.

Nissan Motors Net Revenue by Business Segment

Net Revenue of Nissan Motors by Business Segment 2014-2018.

(Excluding intersegment sales)

Amounts are in billions of Yen.

YearAutomobilesSales financingTotal
Billions of Yen
2018¥10,426.16¥1,148.09¥11,574.25
2017¥ 10,851.9¥ 1099.2¥ 11,951.17
2016¥10,770.6¥949.4¥11,720
2015¥ 11,265.9¥ 923.64¥ 12,189.52
2014¥ 10,594.2¥ 781¥ 11,375.2

The business of Nissan Motors is divided into two main reportable segments that include automobiles and sales financing. The revenue of the company from automobiles reduced in fiscal 2018 compared to the previous fiscal whereas that from sales financing increased. Revenue of Nissan motors from automobiles was ¥10,426.16 billion in 2018 compared to ¥10851.9 billion in 2017. Its revenue from sales financing grew to ¥1148.09 billion in 2018 compared to ¥ 1099.2 billion in 2017. Total net revenue of the company fell to ¥11,574.25 billion in 2018 compared to ¥11,951.2 billion in previous fiscal.