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Marketing expenses of Netflix

Netflix Marketing Expenses 2014-2019

Amounts are in $millions.

YEARTOTAL MARKETING costs ($MN)ADVERTISING costs($MN)
2019.$2,652.5$1,879
2018.$2,369.5$1,808
2017.$ 1436.3$ 1091.1
2016.$ 991$ 842.4
2015.$ 824$ 714.3
2014.$ 607.2$ 533.1
2013.$ 470$ 404
2012.$ 439$ 351
2011.$ 381.3$ 299.1
2010.$ 293.8$ 212.4
2009.$ 237.7$ 175
2008.$ 199.7$ 158.7
2007.$ 218.2$ 207.9
2006.$ 225.4$ 215.3

The total marketing expenses of Netflix rose to $2.65 billion in 2019 compared to $2.37 billion in 2018. The advertising expenses of the company grew to $1.88 billion in 2019 from $1.8 billion in 2018.

About Netflix:

Netflix is the world’s leading subscription streaming entertainment service with more than 167 million subscribers. Users across 190 countries enjoy TV series, documentaries, and feature films offered by Netflix in a wide variety of genres and several languages. The company was founded in 1997. However, it launched its streaming services in 2007. Previously, the company operated its business as three different segments – Netflix US Streaming, Netflix International Streaming, and DVD. However, starting in 2019, Netflix operates its global business as one segment. The headquarters of Netflix is located at Los Gatos, California, United States.