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Marketing Expenses of General Motors

General Motors Marketing Expenses 2012-2020

How much does General Motors spend on advertising and promotions?

Amounts are in $ billions.

YearAdvertising & Promotions Expenses ($bn)
2020$2.7
2019$3.7
2018$4.0
2017$4.3
2016$4.6
2015$4.4
2014$5.2
2013$5.5
2012$5.4

The advertising and promotions expenditure of General Motors fell in 2020 due to the pandemic as most automobile companies suffered a heavy drop in sales and revenue since the end of the first quarter. General Motors spent only $2.7 billion on advertising and promotions throughout the year compared to $3.7 billion, a year back.

General Motors is a leading US-based global automobiles brand that makes and sells SUVs crossovers, trucks, cars, and automobile parts. The automobile business of General Motors is divided into two leading segments including GMNA (General Motors North America) and GMI (General Motors International). In 2018, its total expenses on advertising and promotions were $4 billion compared to $4.3 billion in 2017.