Coca Cola

Coca Cola advertising costs

Coca Cola Advertising expenses 2001-2020.

Amounts are in millions.

YearAdvertising expenses (Millions)
2020$2,777
2019$4,246
2018$4,113
2017$3,958
2016$4,004
2015$3,976
2014$3,499
2013$3,266
2012$3,342
2011$3,256
2010$2,917
2009$2,791
2008$2,998
2007$2,774
2006$2,553
2005$2,475
2004$2,165
2003$1,822
2002$1,775
2001$1,970

Coca Cola’s advertising expenses remained considerably lower in 2020 compared to 2019. In 2020 it spent only $2.8 billion on advertiisng compared to $4.25 billion in 2019.

In 2019, the total advertising expenses of Coca Cola reached $4.25 billion in 2019 compared to $4.1 billion in 2018.

The advertising expenses of Coca-Cola increased to $4,113 million in 2018 from $3,958 million in 2017.

About Coca Cola:

Coca Cola is a leading brand of sparkling and nonsparkling beverages. It is the largest competitor of Pepsico and its products sell in virtually all countries of the world.  It has its headquarters in Atlanta, Georgia. The company owns or licenses and markets more than 500 nonalcoholic beverage brands. They are grouped into the following categories: sparkling soft drinks; water, enhanced water, and sports drinks; juice, dairy, and plant-based beverages; tea and coffee; and energy drinks. Coca-Cola also owns and markets four of the world’s top five nonalcoholic sparkling soft drink brands: Coca-Cola, Diet Coke, Fanta, and Sprite. Finished beverage products bearing Coca-Cola trademarks, sold in the United States since 1886, are now sold in more than 200 countries and territories. In 2019, the net operating revenue of Coca Cola grew to $37.3 billion from $34.3 billion in the previous year. Coca-Cola’s largest market is the United States that accounted for around 32% of its net operating revenues in 2019.

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