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Nissan Motors sales in 2017 and 2018 compared

Nissan Sales in 2017 versus 2018 : A Comparison.

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Introduction:

Nissan is a leading auto manufacturer, based in Japan. The company is headquartered in Yokohama, Kanagawa Prefecture, Japan. Since the arrest of ex-CEO Carlos Ghosn under allegations of financial misconduct, the company is reeling under pressure. It is facing  a large nmber of challenges including financial and operational. The arrest of the CEO brought to light the weak corporate governance structure of Nissan. However, the company has been able to sustain its sales performance well in 2018 following the scandal even in the face of rising challenges and changing market dynamics. Despite that, the profits have shrunk and there may be more challenges waiting for Nissan in future. The new CEO of Nissan is Hiroto saikawa who acknowledged that Nissan is financially affected by the scandal. 

Nissan Sales in 2017 and 2018 compared

The automotive industry has entered a challenging phase in 2019 when the total industrial sales volume of vehicles shrunk globally. Sales of vehicles declined in each major market including China and the United States. However, the sales of electric vehicles have picked up. In a few leading markets, the company was able to sustain its sales level by extending its line of electric vehicles. 

Nissan Performance fiscal year 2017 versus 2018

Global performance 2017 versus 2018

YearGlobal Unit salesTotal Net RevenueNet Income
20185.516 million¥ 11,574.25 bn¥ 319.14 bn
20175.77 million¥ 11,951.17 bn¥ 746.9 bn

According to the annual financial release of Nissan for fiscal 2018, the global industrial sales volume of vehicles for the fiscal year 2018 (ending March 31, 2019), declined by 1.5% compared to the previous fiscal and came down to 92.09 milion units.

The global sales of Nissan group in fiscal 2018 came down to 5.516 million units against 5.77 million in fiscal 2017; yoy decline of 4.4%. Net revenue of the group for the fiscal year 2018 came down to ¥11,574.25 billion compared to ¥11,951.17 billion in 2017; yoy decline of 3.2% or ¥377 billion.

Net Income attributable to the owners of the parent, came down by 57.3%  or ¥ 427.8 billion in fiscal 2018 compared to the previous year. It declined to ¥ 319.14 billion from ¥746.9 Billion in fiscal 2017.

Performance of Nissan in Japan Market, 2017 versus 2018.

JapanVehicle Unit SalesNet revenueMarket share
2018596,000¥1,904.7 billion11.3%
2017584,000¥ 1841.3 billion11.2%

Japan is the domestic market of Nissan Motors. According to the annual financial release of Nissan, total vehicle sales volume in the market grew by 1.2% to 5.26 million units. Sales volume of Nissan Motors grew by 2.1% in 2018 compared to previous fiscal year rising to 596,000 units from 584,000 units in 2017. Nissan attributed to growth in sales in Japan to the Note and SERENA models mainly. Thanks to growth in sales, the market share of the company in Japan also increased by 0.1% compared to the previous fiscal year, rising to 11.3%. Net revenue of the company from Japan was ¥1,904.7 billion in fiscal 2018 as compared to ¥1,841.3 billion in 2017.

Performance of Nissan in North American Market, 2017 versus 2018.

North AmericaUnit SalesNet Revenue
20181.897 mn¥ 5,839.9 billion
20172.091 mn¥ 5,492.1 billion

 North America is the leading market of Nissan Motors based upon revenue. According to Nissan’s annual financial release for the fiscal year 2018, the total industrial sales volume in North America (including the U.S., Mexico & Canada) declined by 1.4% compared to previous year. Total industrial volume in this region came down to 20.56 million units in fiscal 2018 from 20.85 million units in 2017. The sales volume of Nissan group in the region decreased by 9.3% in fiscal 2018 compared to the previous fiscal year. Sales volume of the group in North America came down to 1.897 million units in fiscal 2018 from 2.091 million units in 2017. Net Revenue from North American markets of Nissan came down to ¥ 5,839.9 billion in 2018 from ¥5,492.1 billion in 2017.

U.S.A.Vehicle Unit SalesNet revenueMarket share
20181.444 mn¥ 4,533 billion 8.4%
20171.593 mn¥ 4,726.8  billion9.2% 


United States is Nissan’s largest market in North America.  As per the annual financial release of the company, total industrial volume in the U.S. for fiscal 2018, came down to 17.17 million units from 17.31 million units in 2017, having declined by 0.8% compared to the previous fiscal.  Sales volume of the Nissan group in the U.S. decreased 9.3% in fiscal 2018 compared to the previous fiscal. Nissan sold 1.444 million units in the U.S. in fiscal 2018 compared to 1.593 million units in fiscal 2017. Market share of Nissan in the U.S. declined by 0.8% coming down to 8.4% compared to the previous fiscal year.  Net Revenue of Nissan from the United States market came down to ¥ 4,533 billion in fiscal 2018 from ¥ 4,726.8  billion during the previous fiscal.

Performance of Nissan in China, 2017 versus 2018.

ChinaVehicle Unit SalesMarket share
2018 1.564 million5.9% 
20171.52 million 5.6% 

 China is also among the leading markets of Nissan Motors. The company experienced increase in sales in this market in fiscal 2018. According to the annual financial release of the company, total industrial sales volume in China decreased by 2.6% in 2018 compared to the previous fiscal and reached 26.6 million units from 27.35 million units in 2017.  However, despite the reduced total industrial volume, the sales of the company grew to 1.564 million units in fiscal 2018 compared to 1.52 million units in fiscal 2017. The company attributed the growth in sales mainly to the contribution of X Trail and Sylphy Zero emission. Market share of the group in China grew to 5.9% in fiscal 2018 compared to 5.6% in 2017, rising by 0.3 points.

Performance of Nissan in Europe, 2017 versus 2018.

EuropeVehicle Unit SalesNet revenue
2018 643,00¥ 1,576.3 billion
2017 777,000¥ 1,784 billion

Total Industrial sales volume in Europe according to Nissan’s annual financial release grew by 0.3% in fiscal 2018 compared to the previous year and reached 20.03 million units from 19.98 million units in 2017. Sales volume of the Nissan group in Europe excluding Russia reduced by 17.8% in 2018 compared to 2017 and came to 536,000 from 652,000. The company attributed the decline in sales to the changes made for the purpose of meeting environmental regulations. on the other hand, sales volume in Russia grew by 2.6% in 2018 compared to 2017 and came to 107,000 against 105,000 during the previous fiscal year. Net revenue from the European region excluding the intersegment sales revenue was ¥1,576.3 billion in 2018 compared to ¥ 1,784 billion in 2017. 

Performance of Nissan in Other Markets, 2017 versus 2018.

Other MarketsVehicle Unit SalesNet revenue
2018 815,000¥ 1,032 billion
2017 819,000¥  992.4 billion

The sales volume of Nissan Group in the other markets in 2018 declined by 0.4%, coming down to 815,000 against 819,000 during the previous fiscal year. Sales volume in Latin America increased by 8.1% to 225,000 units in 2018 compared to the previous fiscal year when the company sold 208,000 units there. In Africa, the sales volume of Nissan group increased by 6.1% to 101,000 units in 2018, compared to 96,000 last year.  On the other hand, sales volume in Asia and Oceania decreased by 2.3% in 2018 compared to last year and came to 324,000 units from 331,000 units in 2017. Sales volume in Middle East came down to 165,000 in 2018 from 184,000 in the previous year, falling by 10.1%. Net revenue from the other markets was ¥ 1032 billion in 2018 against ¥992.4 bilion in 2017.

Nissan Motors Net Revenue by Business Segment

Net Revenue of Nissan Motors by Business Segment 2014-2018.

(Excluding intersegment sales)

Amounts are in billions of Yen.

YearAutomobilesSales financingTotal
Billions of Yen
2018¥10,426.16¥1,148.09¥11,574.25
2017¥ 10,851.9¥ 1099.2¥ 11,951.17
2016¥10,770.6¥949.4¥11,720
2015¥ 11,265.9¥ 923.64¥ 12,189.52
2014¥ 10,594.2¥ 781¥ 11,375.2

The business of Nissan Motors is divided into two main reportable segments that include automobiles and sales financing. The revenue of the company from automobiles reduced in fiscal 2018 compared to the previous fiscal whereas that from sales financing increased. Revenue of Nissan motors from automobiles was ¥10,426.16 billion in 2018 compared to ¥10851.9 billion in 2017. Its revenue from sales financing grew to ¥1148.09 billion in 2018 compared to ¥ 1099.2 billion in 2017. Total net revenue of the company fell to ¥11,574.25 billion in 2018 compared to ¥11,951.2 billion in previous fiscal.

Nissan Versus Honda Motors : Sales and Revenue

A comparison of Sales and Revenue of Nissan and Honda Motors.

Nissan and Honda are both Japan based automakers. Both are well known automobile brands with a global presence. The two have a large product portfolio and while Nissan has mainly concentrated on making cars, SUVs and Pickups, Honda has diversified its business into motorcycles as well as jets and other products. However, while Nissan has aggressively grown its line of electrical cars, Honda has proved comparatively slower at it. In the China market, Nissan has seen its sales grow faster. Honda’s mtorcycles on the other hand enjoy higher popularity in the Asian markets. 

This is a comparison of how the two brands have been doing over the past few years in terms of sales and revenue. 

Vehicle SalesHondaNissan
20185.199 mn5.516 mn
20175.028 mn 5.770 mn 
20164.743 mn5.626 mn

Vehicle sales of Nissan were lower in 2018 compared to fiscal 2017. Its sales of vehicles declined to 5,516,000 vehicles in fiscal 2018 as compared to 5,770,000 in fiscal 2017. On the other hand, automobile sales of Honda Motors were 5,199,000 in 2018 as compared to 5,028,000 in 2017. North America is the largest market of Nissan Motors followed by China. Both U.S. and China are among its core markets. However, in United States the market share of Nissan declined in fiscal 2018. United States is also the core market of Honda Motors.

Net RevenueHondaNissan
2018¥15361.15 bn¥11,574.25 bn
2017¥13,999.2 bn¥11,951.17 bn 
2016¥14,601.15 bn ¥11,720  bn

 Honda’s vehicle sales grew in fiscal 2018 as compared to the previous fiscal and so did its net revenue. The company achieved net reveue of ¥15,361.15 billion in 2018 as compared to ¥13,999 billion during the previous fiscal. Nissan’s net revenue was lower compared to Honda during the past several years and it fell in fiscal 2018 as compared to previous year. Net Revenue of Nissan was ¥11,574.25 bn in fiscal 2018 as compared to ¥11,951.17 bn in fiscal 2017. North America remained its largest market accounting for the largest part of Nissan’s revenue.

Net IncomeHondaNissan
2018 ¥1,059.34 bn ¥319.14 bn
2017 ¥616.57 bn¥746.9 bn 
2016¥344.53 bn¥663.5 bn

The net Income of Honda Motors was lower as compared to Nissan in fiscal 2016 and 2017 but grew higher in fiscal 2018. In 2018, Honda’s net income was ¥1,059.34 bn as compared to ¥616.57 bn in 2017. Nissan’s net income on the other hand came down to ¥319.14 billion in fiscal 2018 compared to ¥746.9 bn in 2017.