Amazon marketing costs

Marketing expenses of Amazon 2004-2019.

Amounts are in millions.

YearMarketing Costs (Millions)
2019$18,878
2018 $13,814 
2017 $10,069 
2016 $7,233 
2015 $5,254 
2014 $4,332 
2013 $3,133 
2012$2,408 
2011$1,630 
2010$1,029 
2009$680 
2008$482 
2007$344 
2006$263 
2005$198 
2004 $162 

In 2019, the marketing expenses of Amazon grew to $18.9 billion compared to $13.8 billion in 2018, yoy growth of around 37%.

Amazon uses several targeted online marketing channels to drive sales. These channels include sponsored search, third party customer referrals, social and online advertising, television advertising, and other initiatives. Marketing costs of Amazon are  largely variable depending upon growth in sales and rates. Growth in marketing costs in 2018 happened mainly due to the growth in expenses upon marketing and sales personnel.

About Amazon:

Amazon (NASDAQ: AMZN) is the largest ecommerce brand as well as one of the leading cloud services brand. The company which was founded in 1994 has seen enormous growth over the last five years and has greatly extended its range of cloud based services. Amazon has its headquarters in Seattle, Washington, United States. The CEO of Amazon is Jeff Bezos. Amazon Web Services (AWS) is the cloud services platform of Amazon. Amazon is also the largest R&D spender in the entire industry. The company has divided its business into three main segments that include Amazon North America, Amazon International and AWS, the largest one being the Amazon North America segment which accounted for more than 60% of the company’s revenue in the last two years.