Kraft Heinz Advertising & Marketing Expenses 2013-2019.
Amounts are in $millions.
|Year||Advertising expenses ($mn)||Total Marketing Expenses ($mn)|
The Kraft Heinz company’s advertising expenses in 2019 were $534 million compared to $584 million in 2018. The total marketing expenses of the company for three consecutive years, 2017 to 2019, remained $1.1 billion.
The advertising expenses of Kraft Heinz Company were $584 million in 2018 compared to $629 million in 2017. Its total marketing expenses grew to $1,140 million in 2018 compared to $1,115 million in 2017.
About Kraft Heinz:
The Kraft Heinz Company (Nasdaq: KHC), is among the world’s largest food and beverages companies with an annual turnover of more than $25 billion in 2019. The company has been around for 150 years. However, the Kraft Heinz company was formed after the merger of Kraft (previously Kraft Foods Group) and Heinz (previously H J Heinz holdings) in 2015.
The company operates its business on a geographical basis and has divided its business into four main geographic segments – United States, Canada, and EMEA (Europe, Middle East & Africa) and rest of the world. The rest of the world segment includes Latin America and Asia Pacific.
The CEO of the company is Miguel Patricio. The company employed 37,000 people in December 2019.