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INDUSTRY DATA & ANALYTICS

Advertising Costs of Macy’s Inc

Macy’s Inc Gross Advertising and Promotional Costs 2010-2018

Amounts are in $millions.

Year Gross advertising & promotional costs ($mn)
2018$1,358 
2017$1,397 
2016$1,547 
2015 $ 1,587
2014 $ 1,602
2013 $ 1,623
2012 $ 1,554
2011 $ 1,432
2010 $ 1,417

Gross advertising and promotional costs of Macy’s Inc were $1.36 billion in 2018. This was $ 39 million lower than the previous fiscal year, when the company spent total $1.397 billion on advertising and promotions.